Aroma ooze herbal balm packaging design 弥漫林间植物香膏包装设计

design graphic package design perfume product design 产品设计包装设计森林植物香膏香膏香薰

创意说明 Creative Specifications

从广义上来说香水类产品是文化产品，可以与消费者建立情感共鸣。由东方人本身少有遮盖体味的痛点需求，更多是借助香水的使用来表达自我的个性与态度相较于香水，香膏的香气自然温和，它利用体温慢慢散发香气，香味纯粹适合东方人的个性，也很容易让人接受；香膏携带方便、使用便捷。

产品包装设计以新世代年轻人为受众群体，整体设计以“弥漫林间”的品牌理念为创意源点，内包材质使用马口铁，造型以简约的调性为基调，以圆润的方盒作为内包器型，在保留传统香膏器型的基础上，在材质、平面视觉上去做创新与设计，打破传统香气类产品的视觉印象差异化的同时，为产品注入新颖与趣味。

平面视觉以代表了自然生命力的昆虫类生物为视觉符号的出发点，打破传统的视觉形式表达，形式上使用波普风格结合点线面平面构成，以轻松趣味的图形语言抽象的表达产品的品牌理念。整体色彩搭配强烈，呈现年轻、趣味、简约的视觉风格，色彩具有强烈的视觉冲击力；以国际化的视觉语言，传达年轻的气味态度。在香气类产品中脱颖而出，能更好激发消费者的购买欲。

In a broad sense, perfume products are cultural products that can create emotional resonance with consumers. Orientals rarely have the need to cover up body odor. They use perfume to express their personality and attitude. Compared with perfume, balm has a natural and mild aroma. It uses body temperature to slowly emit aroma. The fragrance is purely suitable for the East. Human personality is also easy to accept; the balm is easy to carry and easy to use. the

The product packaging design is aimed at the young people of the new generation. The overall design is based on the brand concept of "Diffusing the Forest" as the source of creativity. The inner packaging material is made of tinplate, the shape is based on simple tonality, and the round box is used as the inner packaging type , on the basis of retaining the traditional balm container type, innovate and design in terms of material and plane vision, break the difference in the visual impression of traditional aroma products, and inject novelty and fun into the product.

The plane vision takes the insect-like creatures representing the natural vitality as the starting point of the visual symbol, breaks the traditional visual form expression, uses pop style combined with point, line and plane composition in form, and abstractly expresses the brand concept of the product in a relaxed and interesting graphic language . The overall color matching is strong, presenting a young, interesting and simple visual style, and the color has a strong visual impact; it conveys a youthful attitude with an international visual language. Standing out among aroma products can better stimulate consumers' desire to buy.